A marketing plan is an operational document that outlines an advertising strategy that an organization will implement to generate leads and reach its target market.

[Consider working on your speech, presentation skills, demeanour and persona on and off camera. This will help minimize objections or questioning about whether or not you are the real deal making it easier for others to believe and have a purpose [Growth4biz Roadmap].]

REMEMBER THIS:

<aside> <img src="/icons/postcard_yellow.svg" alt="/icons/postcard_yellow.svg" width="40px" /> Minimum Requirements of an Expert

• A student of progress.
• 2 steps ahead of your mentees.
• 1 step ahead of your competitors.
• And a maximum step of 1 step behind the ideal outcome.

“Congratulations you can now start focusing more on getting Customers as an Expert starting with Content”

</aside>

START Below

Types of Content

There are 3 different types of content:

1. Long Form Content [15/20 min to a few hours]
2. Clips [3 min to 15/20 min]
3. Shorts [10 sec to 3 min]

Each type of content needs a Social Media Platform that they’d be perfect for.

The 3 Content Focuses:

1. Statistics & Data
2. You Driven
3. Audience Driven